by Cheefoo • Updated on 9 Jan, 2024

minutes read

seo services pricing singapore

SEO services pricing in Singapore is a key issue to consider before selecting an SEO company.

There are many top seo companies, but not all seo packages are the same.

This article will help you to make an informed decision about which Singapore seo agency to go with.

How Much Do SEO Companies in Singapore Charge?

Most seo companies charge between SGD500 to SGD1500 per month for their SEO pricing in singapore. On the high end, experienced seo consultant can charge as high as SGD3000 per month.

Freelancers tend to charge less, with basic seo package as low as SGD300 per month.

In general, expert SEO consultants provide excellent seo strategy for their clients and the cost reflects this. Hence, if you can pay a high price, you should expect consistency of quality work, great communication and awesome content curation.

What are The Factors that an SEO Agency Considers When Pricing Their Services?

As a business owner, you may have started to notice that the price of SEO services in Singapore is going up.

This can be frustrating because it doesn't seem like there are any new changes in the industry. But if you take a closer look at factors influencing the cost of professional SEO services, you will see that these changes actually make sense. After all, Google search engine algorithms often changes how it does things.

We will discuss some of those factors and how they affect your bottom line.

Industry type:

The industry in which your company operates has a huge impact on seo cost. For example, a business that operates in the real estate industry has to rank for competitive keywords. SEO specialist has to work harder to rank first page of the search engine results pages. Thus, you can expect a higher charges for business in highly competitive industries. Finance and technology are examples of this trend.

services / products Count 

The number of your services/products you have, affect how much you will pay for seo. Just to rank one service on first page of Google SERP, you need a handful of keywords. So if you want to cover for all services/products, you'll need a lot more keywords for better organic search results.

number of keywords targeted

Your businesses will see an increase in cost when you want to target many different keywords in the SEO campaign. This requires more time and effort from a Singapore SEO agency.

Global or Local reach

The target market of your business also affects the cost. If you need to market within Singapore, you'll need local SEO. A global reach usually needs more SEO work, so the cost of SEO activities is much higher.

Content Quality

The quality of the content creation also affects the cost of seo. In order to create high-quality content, seo agencies requires more time and work harder to produce higher quality content with less errors. Of course, mediocre or low quality content takes lesser time and can't reach first page of google search results.

Expertise level needed for your site

If you need advanced optimization techniques to achieve better seo results, then it is a good idea to pay more for these digital marketing services. If you only need basic services like on page seo, keyword research or internal link building, then you should not have to pay as much.

Your website size

If your site is large and complex with many web pages, then SEO campaigns will take longer time to complete and rank first page. This means higher costs in the long run. If on the other hand, your website has less pages that can be optimized, then it takes less time and most SEO agencies can charge less.

What Do SEO Services Typically Include?

SEO services can be confusing.

There are so many SEO agencies that offer them and it's hard to know which one is best for you.

So we decided to put together a quick summary about what best SEO services typically include.

key services

  • Keyword research
  • Off page seo on securing high quality backlinks
  • On page optimisation & web enhancements
  • Inbound marketing techniques which includes content creation
  • Maintenance process including analytics review and website monitoring
  • Monthly reporting and SEO strategies session

You should avoid seo firms that promises you first page ranking in a short amount of time, and low attractive seo price. These black hat seo techniques might work in the short term but will get your website penalized by Google in the long run.

Also, you should avoid seo firms that create private blog networks (PBNs) as part of their link building strategy. These are frowned upon by Google and can get your website penalized.

Focus on finding an SEO firm that employs white hat techniques, utilizes the best local SEO tools, and boasts a solid track record of delivering results for their clients. While these digital marketing agencies may charge a higher monthly fee, the investment will prove worthwhile in the long run.

Types of SEO Pricing Model 

The types of pricing model are per-hour, unlimited package, monthly package, and custom package.

Per Hour

A per-hour SEO services model can be very effective for short term digital marketing campaign or ongoing projects. You only pay seo specialist the hours or the seo activities that you need. For example, you need help to do the entire link building.


An unlimited monthly seo contract might be a better deal because it gives your company access to all of the SEO services offered by a Singapore seo agency. If you want to buy a monthly SEO packages in Singapore, you need to commit for at least 6 months.


A custom seo pricing may work best for some companies because they only want certain services and not all of it. You will likely have to pay more for the custom seo package. It may not work well enough to boost your website's ranking.

Either way, you should make sure that your SEO agency has the resources to be able to deliver on their promises. You need to do research before you choose a professional seo agency or pricing model for your business.

Do you REALLY need to do Search Engine Optimisation (SEO)?

It depends on your business.

You need more than just a good marketing plan to succeed today. You also have to understand more about your customers and business model first, which means that SEO might not work well with yours. Let's start with the negative aspects first.

When SEO is not suitable...

  • If you want fast search results or need to test whether your new product or service is effective, SEO is not for you. It might take at least 6 months to rank higher from an effective SEO campaign to appear. You may only observe some results after 12 months if your website is brand new.
  • With all the benefits of SEO, you might think that an online presence is necessary. If your business can thrive without online presence or even without a website, there is no need for SEO at all. A great example would be a subcontractor that has long term job from a main contractor.
  • Now, when the cost of paid advertising to acquire new clients is low, it does not make sense to perform seo or buy high SEO packages on a monthly basis. Let's say that the cost per click (CPC) for pencil sales is $0.30; you should continue to use paid advertisements in order to get faster outcome.
  • Another consideration about engaging a seo agency is whether your company can afford them. When your profit margin is thin and unable to cover the cost of SEO services, then you should reconsider.
  • Consider the scenario of a firm that is operating in an untapped market and has little search web traffic. Buffet of alkaline cuisine, for example. To build public awareness, it's preferable to spend more on publicity.

After understanding the different reasons why SEO is not for everyone, it's time to find out which situation best suits your needs.

When SEO is suitable...

  • Your business is already thriving. You want to tap into Google search engines and increase your online presence, but are not sure how? SEO practices can help with this - it's great for those who need better search engine rankings.
  • The CPCs for paid campaigns have been increasing. Or your ads are no longer reaching the target audiences. You know traffic stops once you stop the advertisement - even when you've already spend tens of thousands on advertisement each month. Consider SEO as an alternative form of advertising.
  • One of the best parts about SEO is when it's done right, and you get that compounding effect from Google search engine traffic. It's just like investing into good profitable stocks. When that happen, your business will continue to receive leads and sales even without any marketing at all.
  • Customers search online before making a purchase. And it's because they want to make an educated selection about what you're selling. Imagine that Google search engine can find your material and assist your customers in resolving an issue, they start to trust you. Your sales will grow.
  • You care about fixing any technical seo issues with your website so that it is prepared for SEO. A good Singapore seo agency will help you do this. Your optimized site will provides a better user experience to your potential customers.

Is it worth it to hire an SEO company to help promote your small business?

Small businesses has tight cashflow and hiring an seo firm may not be in their budget. They need result and they need it fast to survive.

The truth is, SEO is a long-term strategy that delivers result over time. It's a marathon, not a sprint. You might not see ROI for 3-6 months, or even longer for certain industries.

On the other hand, paid ads offer instant result. But you will stop seeing results as soon as you stop paying for the ads and social media marketing.

Good digital marketing strategies use a mix of both paid and organic traffic. Start with paid ads to get immediate results, then focus on SEO to build long-term momentum. Stop your paid ads when your organic traffic starts to overtake your paid traffic.

The cost of an SEO campaign varies depending on the size of your business, your industry, your location, and other factors.

How much should you spend on SEO services?

For a start, you may probably estimate your seo expenditures using your marketing budget. Let's assume you have a monthly budget of $1000 for SEO.

Try it for at least 6 months and check out the return on investment.

If you spend $1 and get back $3, then budgeting doesn't make sense. Why? It is worth spending as much as you can afford on SEO. You should spend as much as you can in SEO to get the maximum return.

However, if you spend six months on SEO and don't make any money, look at the website analytics first. You shouldn't give up straight away. Perhaps it was due to a poor keyword choice, conversion, or offer problem.

Did I Miss Out Anything?

SEO is a powerful tool that can be used to drive traffic and sales for your business. Though SEO is important, it's not for everyone.

In fact, when you have a business that does well without online presence, it makes sense to focus on other marketing channels. Paid advertising will always be around and can boost your sales quickly - so use this as an alternative instead of SEO services if possible.

If you're in a competitive market, with high cost per click, high profit margin and have the funds to invest on digital marketing - consider SEO.

Search engines will bring more traffic to your business or website than paid advertisement. It's cheaper, gives valuable leads/sales with compounding effect overtime. And, it's definitely better to put your marketing budget into something that has a higher return on investment.

What's your experience with seo company in Singapore so far? Do you have good organic search results? Let me know if you have any questions.


Cheefoo is all about technology and good content. He loves picking up marketing skills, and teaching himself new things like SEO. He's always excited to learn more and share his knowledge with others.

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